The Union Ministry of Electronics and Information Technology (MeitY) has launched a TV channel named ‘DigiShala’ to promote cashless transactions. The channel was launched as part of the ‘Digidhan’ campaign which aims to spread awareness about digital transactions, in the aftermath of the demonetisation exercise, last month, which has led to cash crunch and millions of Indians, waiting in ATMs and banks to get or exchange the currency.
DigiShala is dedicated 24*7 and 365 days free-to-air TV channel to inform citizens about digital payment ecosystem, benefits and processes. It is a satellite channel managed by Doordarshan (DD). It will be broadcasted nationally on DD Free Dish DTH service.
Through it, citizens will be informed and educated about various digital payment options through step by step demos of digital payments using e-wallets, UPI, USSD, Aadhaar-enabled payment systems and cards. It will impart information and education, especially in rural and semi-urban areas related to Digital Payment ecosystem, its tools, processes and benefits.
The services on the channel initially will be available in Hindi and English and later in local languages as well. It is not mandatory for the service provider and direct-to-home (DTH) airing it and customers may opt for it.