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The Narendra Modi government recently announced the blueprint of a new bio-ethanol policy that aims to spur investments of the tune of Rs 5,000 crore for setting up projects with a total production capacity of 1 billion litre of ethanol every year. The policy is aimed at cutting down the country’s huge energy import dependence.

Union oil minister Dharmendra Pradhan launched the draft of the new policy that will promote production of bio-ethanol — from ligno-cellulosic biomass as against the conventional approach of molasses based ethanol production — for Ethanol Blending Programme (EBP) which aims at 20 percent ethanol blending in petrol by 2030.

“The target of generating cumulative 2G (second generation) ethanol production capacity of 1 billion liter per annum will be achieved within a budget of Rs 5,000 crore. The capacity of installation may go higher if there is saving in budget amount of financial support,” the oil ministry said in a draft of the scheme for providing financial support for Setting up Integrated Bio-ethanol Projects using Lignocellulosic Biomass & other Renewable Feedstock.

The scheme provides for financial support in order to incentivise investment in the initial few commercial scale 2G ethanol bio-refineries. Under the scheme, Viability Gap Funding (VGF) subject to a maximum of 20 per cent of the project cost or Rs 5 crore for every 10 lakh litre summed to bio-refinery name-plate capacity will be provided to make the projects commercially viable. The maximum Viability Gap Finding (VGF) disbursement of Rs 150 crore will be made for every project.

“For example, for a project cost of Rs 800 crore for generating 3.20 crore litre of 2G ethanol per annum, financial assistance of Rs 150 crore will be provided. If the project cost for an annual 2G ethanol capacity of 2 crore litres is Rs 600 crore, grant to the tune of Rs 100 crore will be provided,” the draft scheme said. It added that the financial assistance will be limited to Rs 15 crore per technology for demonstration projects.

According to the draft policy, 2G Bio-ethanol project developers can also obtain grant from state government or Public Sector Undertakings (PSUs) or other agencies up to 20 per cent of the total project cost. However, the total grant taken from central and state government or other agencies should not exceed 40 per cent of the total project cost.

The government plans to allocate Rs 4,800 crore from the scheme for commercial projects, Rs 150 crore for demonstration projects and Rs 50 crore as administrative charges for Centre for High Technology.

The National Policy on Bio-fuels announced in 2009 was aimed at accelerating promotion of Bio-fuels such as Bio-ethanol and Bio-diesel, with indicative targets of 20 percent blending by 2017.

Under the policy, Oil Marketing Companies (OMCs) had been directed to sell Ethanol Blended Petrol with percentage of ethanol up to 10 per cent. However, due to insufficient supply the OMCs could only manage a national average of less than 3 per cent ethanol blending.

The new Bio-fuel policy to be launched within two months aims at the supply-demand gap by incentivizing investments in new green-field projects.



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Mumbai Metro One has launched India’s first Mobile Ticketing System, ‘OnGo’ which will help commuters pass the AFC gates using their mobile phones.

The system is in the final advanced stage of testing and will be implemented by mid-August 2018.

With this, the days of queuing up for single-return tickets, tokens, top-ups and store value passes will end.

Through the Mumbai Metro App, commuters will be able to buy their token or pass and generate a QR Code which will be used to gain access through the automated fare collection (AFC) gates.

The ‘OnGo’ will be particularly convenient for those commuters wanting to book their journey through tokens or passes at their own convenience, even from outside the Metro stations and avoid queues before ticketing windows.

“The new feature, the only one of its kind in the country, will add to the overall Metro experience of the commuters. We will endeavour to introduce even more customer-centric benefits in future,” said a Mumbai Metro One spokesperson.

Besides the app, tickets can also be bought though the payment partners’ apps.

Commuters will be able to generate a QR Code through ‘OnGo’ service for current or future journeys upto a week in advance by clicking the mobile app wherein they would pay for their journey.

For the commute, they simply have to display the QR Code before a non-protruding glass on any AFC gate specially installed for this new technology.

Mumbai Metro is a consortium formed by Reliance Infrastructure Ltd, Mumbai Metropolitan Region Development Authority (MMRDA) and Veolia Transport SA, France, which constructed Maharashtra’s first 11.40 km metro rail in Mumbai running between Versova, Andheri and Ghatkopar.




I have been searching for interesting topics over the Internet for past many days. But, none of them were interesting.

My friend, Priya, who was my co-employee for close to two months, between July and September this year, was working in an e-learning company in Delhi. She mentioned to me about her blog and her passion for fashion writing. I was completely intrigued and was happy to meet a friend, who likes blogging on anything.

Many people have this perception that blogging is all about ‘writing and writing’ and for ‘timepassing’ only. But, I don’t agree with them. Blogging is a passion. People who have a knack of writing will always maintain a blog.

My father, Pradeep, himself, has three sets of blogs. And all of them have won prizes! Why? Guys like him have the art of writing present in their blood. And it’s no surprise, that I have looked up to him for inspiration. My personal blog, was created by my father himself in 2012. And I like writing articles and stories related to current affairs mostly.

I would like to now share my friend, Priya’s article on why blogging is important for business particularly. Thanks to her, blogging has now emerged as a useful tool for marketing and I don’t have to write more about it now! 😉


There has been a buzz around why blogging is essential for your business or the budding entrepreneurs. Whether it is a small business, multi-national company or you are an entrepreneur, blogging will prove to be essential for the online content marketing stratagems.

Business blogging is well known as a marketing tactic that helps you to get more visibility online. One should always remember that the business blog will act as a marketing channel and support the growth of your business. Marketing channels can be direct mails, email marketing or social media, for instance.

Let’s discuss the reason why blogging for business can skyrocket your business onto another level?

  • It may be your passion. The blog is the best way by which you can share your thoughts about your passion.

  • It is a platform for entrepreneurs. It is for those who have a flair for writing and would love to earn from their creativity.

  • It is also an expression for experts. Blogging is the way where a person can distill his/her experiences, ideas and thoughts that they might have learned during their education or life journey.


It is the time that we dig deeper and learn the reasons to blog.

  • To drive traffic to your website: Blogging gives an opportunity to create appropriate content for the clients. This can be very well used as a marketing method so as to drive the traffic to your website. The blog posts on your website should basically give groundwork for all your social media platforms. You can have your business anywhere or on the social media- Twitter, Facebook, LinkedIn or Pinterest. Posting links with pertinent visuals of the articles to the social sites. Our social followers should always have a reason to click on your blog post/ website.

  • To increase the SEO: Blog posts will automatically assist you in increasing your SEO. If you are writing fresh content, you can easily beat your competitors in the results page of search engine. Listing the topics, keywords, and categories you want your business to be related with is significant. Blogging regularly is the key to boost the search keywords.

  • To position the brand as an industry reader: To exhibit your brand as an industry leader, you need to curate top-notch content. This way you are also building the trust factor. The more you show that you are experienced, the more likely the client is going to trust you.

  • To develop better relationships with the customers: Blogs are the source by which you can create a deep connection with the clients.

  • To help in establishing authority: Establishing authority means a fluffy metric and it cannot be as tangible as leads and traffic, but it is an influential stuff. If you as a business person with the need to bind the impact of blogging to a comparatively less fluffy metric, you can measure it in the similar way you measured enablement of sales.

  • To drive long-term results: Always remember that the effort that you have put in yesterday can actually into thousands of outlooks and leads in the future.

  • To convert the traffic into leads: When you start getting traffic on your website, you have an opportunity to convert that traffic into potential leads. Just like every post of your blog has an indexed page, then you need to understand that each blog post will assist you in producing new leads. This can be done in a very easy and simple manner. All you need to do is to add a lead generating CTA to each of your blog posts. The call-to-action leads will further lead to eBooks, free fact sheets, free webinars, free trials, free whitepapers, etc. Let us see how traffic to lead generation actually works:

  • The visitor will come to your website.

  • He/she will be able to see CTA for free of charge offer.

  • The visitor will then click to call-to-action and will further get to a landing page.

  • That landing page will contain a form wherein they will have to fill up their relevant details.

  • Once the visitor has filled the form, he/she will submit the information and then get an offer for free.



If you are planning to start your very own business blog or you already have one and you want to get more investment on it, you need to understand the points mentioned above.

Are you already well aware of business blogging? Do you wish to start out? Share your thoughts on it in the comments section below.

Happy Blogging!

There you go! I must applaud Priya for writing about this! I dedicate this article to my friend and sincerely hope that people from all over the world, know about the benefits of blogging for business. 🙂



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The President of India, Ram Nath Kovind, inaugurated the 37th India International Trade Fair (IITF) – 2017 on November 14 at Pragati Maidan in New Delhi.

He spoke about the introduction of Goods and Service Tax (GST) that it is a milestone and the new regime has reduced barriers between states, creating a more formal economy.

Last year, the average footfall of the trade fair was around 1.5 lakh people per day. This year, however, the number of visitors has been capped in view of the restricted space available to organize the mega event.

Commencing every year on November 14, the IITF fair is a showcase of India on the global stage. The event was closed on November 27, with the first four days being reserved for business visitors.

The fair is organized by India Trade Promotion Organization (ITPO), a nodal agency of the Government of India for promoting country’s external trade.

The theme of the fair was “Startup India, Standup India”. Vietnam was the partner country, while Kyrgyzstan was the focus country for this edition of fair. Jharkhand participated as partner state in the event.

Around 3,000 exhibitors, including 222 companies from abroad participated and thirty-two of India’s states and union territories represented at IITF 2017.

This year, the number of business days was reduced from five to four days to accommodate more visitors from general public during the fair.

Institutions that are present in the fair, ranged from self-help groups to big business houses, and from small and medium manufacturing enterprises to digital start-ups.

People had the option to purchase their tickets in advance either online or at Metro stations and there was no ticket sales at the gates of Pragati Maidan metro station.

The footfall was 6-7 lakh from over 14 lakh last year.

The trade fair was opened for the general public from November 18-27,  between 9.30 am and 7.30 pm. While the general tickets costed Rs 60 and Rs 40 for adults and children respectively on working days, ticket prices was Rs 120 and Rs 60 on weekends.

The world-class Integrated Exhibition-cum-Convention Centre (IECC) is coming up at Pragati Maidan at a cost of Rs 2,254 crore. The redevelopment of the ground as a modern, up- to-date centre for holding global conferences and exhibitions has been planned.

Some buildings, including the Hall of Nations and all state pavilions, have been demolished for the construction the new exhibition centre.



Manushi Chillar is Miss World 2017

Manushi Chhillar has become the sixth Indian to be crowned Miss World. The 20-year-old will bring the crown back to India after 17 years. The last Indian to bag the title was Priyanka Chopra, who wore the crown in 2000.

Manushi took over from  Priyadarshini Chatterjee to become the 54th Miss India World, and floored the judges to bag the Miss World title. The medical student couldn’t believe herself when her name was announced and reacted with extreme joy. Her family, who were in the audience, couldn’t hold back their excitement as well.

Manushi, who won both the Head to Head challenge and the Beauty with a purpose segment of the Miss World competition, impressed the judges with her final answer as well.

When asked, which profession in the world deserves the highest salary and why, she replied saying, “My mother has been my biggest inspiration, so I have to say, a mother’s job. It is not always about cash, but love and respect as well. A mother deserves that the most.”

While Manushi was crowned Miss World, Miss Mexico was the first Runner’s Up and Miss England was the Second Runner’s Up. Earlier, she won the title of Miss India 2017.



India is seemingly improving its 4G landscape across the nation, but LTE speeds continue to be abysmal. In the latest report released by OpenSignal named ‘State of LTE’ India moved up a notch in 4G coverage.

India ranked 11th in OpenSignal’s ‘4G availability comparison.’ In its State of LTE report in June, India was ranked at 15th position globally.

The 4G LTE speeds being one of the fastest connection for a mobile internet user, averaged out to be 6.13 megabytes per second in India. These speeds were the worst in the world.

“Even though LTE speeds have declined in many countries, that doesn’t mean that the user experience has similarly declined. As 4G availability increases worldwide, consumers spend more time connected to faster LTE networks than to slower 3G networks,” the report added.

In the previous report by OpenSignal released in June this year, India’s 4G internet speed was equally bad as Costa Rica.

Though India has improved its 4G speed from 5.14 Mbps in June to over 6 Mbps, Costa Rica’s 4G LTE speed now stands at 6.98 Mbps from 5.14 Mbps earlier.

“The majority of the 77 countries in this report are clustered in the upper middle of our chart, landing with a range of 60% to 80% 4G availability and 10-25 Mbps speeds,” the report added.

“Though individual operators have broken the 50-Mbps barrier for average 4G download speeds, we’re still waiting for the first country to consistently provide LTE connections greater than 50 Mbps. South Korea and Singapore are the closest, averaging 45.9 Mbps and 46.6 Mbps respectively,” the report said.

Managing Director of Reliance Industries Ltd, Mukesh Ambani once boasted of improving India’s ranking in 4G coverage post the launch of Reliance Jio.

“Before Jio’s launch, India was 155th in the world in mobile broadband penetration. Now India is number 1 in mobile data consumption and well on its way to becoming number 1 in mobile broadband penetration, in the coming months.”

As pointed out in OpenSignal’s October report, Jio had the lowest 4G speed among incumbents. Its average 4G speed was calculated at 5.8Mbps; however, Jio was labelled as the ‘operator to beat.’ While Airtel had an average LTE download speed of 9.2 Mbps and 3G downloads of 3.6 Mbps.

“While speeds may be falling off in the top half of our table, they’re increasing in the bottom half. And many of these developing countries are having a significant impact on this metric given their huge population sizes,” OpenSignal report said.



DMRC has started putting steel gauges on baggage scanners, to restrict the use of oversized baggage. As per rule, only bags that are 45cm in width and 25cm in height are allowed inside the Metro

The next time you use the metro to get to the airport or a railway station, check the size of your baggage.

For the first time, since starting operation 15 years ago, Delhi Metro Rail Corporation has decided to put restrictions on the size of the baggage a passenger carries.

DMRC has started putting steel gauges on baggage scanners, to restrict the use of oversized baggage. As per rule, only bags that are 45cm in width and 25cm in height are allowed inside the Metro. The dimension of scanner installed at Metro stations across the Delhi NCR, however, is 60×40 cm, allowing passengers to carry bigger baggage.

The move to restrict bag sizes, however, is not likely to go down well with the airport and station bound travellers as they carry multiple and large size bags.

“To start with, steel barriers have been installed at five stations – Shahdara, Kashmere Gate, Anand Vihar, Chandni Chowk and Barakhamba to see passenger response. It has allowed us to screen the baggage more carefully.

Passengers earlier used to pile bags on top of each other, making it difficult to screen. Also, the number of breakdowns has reduced as scanners are not getting damaged by the oversized bags,” said an officer of Central Industrial Security Force (CISF).

On an average, around 28 lakh passengers use the Delhi Metro and an additional 40,000 use the airport line daily. The size of scanner at airport line is bigger as those coming from airport usually carry large bags.

When they enter the normal Metro system, the baggage is not screened again. Those going to airport with large bags, however, are likely to face a problem with the new baggage rule.

“Baggage scanners at five metro stations across the network have been installed with steel gauge so that only baggage up to permissible limit only can pass. Baggage of the size of 60 x 45x 25 cms is permitted to pass through the scanners, as per DMRC rules. On many occasions, over sized baggage cause damage to the scanners and also cause inconvenience to other passengers inside the Metro train,” said a DMRC spokesperson.

Over 200 baggage scanners are operational across the entire Delhi Metro network.